--- title: COVER Framework description: Help your sellers position business value and not products and features. Outcome selling, value selling, change seller behaviour, sales transformation --- [Skip to content](https://www.sales-growth.team/cover-framework#main-content) ![](https://www.sales-growth.team/hs-fs/hubfs/SGT_Full%20Logo%20-%20Navy%20Text%20v3.jpg?width=1800&height=809&name=SGT_Full%20Logo%20-%20Navy%20Text%20v3.jpg)Homepage - [Home](https://www.sales-growth.team?hsLang=en) - [About](https://www.sales-growth.team/about-sales-growth-team?hsLang=en) - Challenges - [Sales Team Diagnosis](https://www.sales-growth.team/get-clarity?hsLang=en) - [Win Your Unfair Share](https://www.sales-growth.team/pipeline-struggles?hsLang=en) - [Methodology Adoption](https://www.sales-growth.team/methodology-adoption?hsLang=en) - [Management Coaching](https://www.sales-growth.team/management-coaching?hsLang=en) - [Partner/Channel Enablement](https://www.sales-growth.team/partner-enablement?hsLang=en) - [Our Services](https://www.sales-growth.team/growth-programs-home?hsLang=en) - [Assess Your Teams](https://www.sales-growth.team/assess-gain-clarity?hsLang=en) - [Enable Your Teams](https://www.sales-growth.team/services/know?hsLang=en) - [Coach Best Practice](https://www.sales-growth.team/services/do?hsLang=en) - [AI Consulting](https://www.sales-growth.team/services/ai-for-precision?hsLang=en) - [Client Stories](https://www.sales-growth.team/client-success-stories?hsLang=en) - [Seller Transformation](https://www.sales-growth.team/client-success?hsLang=en) - [Partner Enablement](https://www.sales-growth.team/partner-enablement-success?hsLang=en) - [AI For Sellers](https://www.sales-growth.team/ai-for-sales?hsLang=en) - Our Partners - [AirCover](https://www.sales-growth.team/aircover-page?hsLang=en) - [Jam7](https://www.sales-growth.team/jam7?hsLang=en) - [Resources](https://www.sales-growth.team/sales-growth-team-blog?hsLang=en) - [Blogs](https://www.sales-growth.team/sales-growth-team-blog?hsLang=en) - Frameworks - [GEAR](https://www.sales-growth.team/gear-framework?hsLang=en) - [DRIVE](https://www.sales-growth.team/drive-framework?hsLang=en) - [COVER](https://www.sales-growth.team/cover-framework) [Contact Us](https://www.sales-growth.team/contact_us?hsLang=en) - [Home](https://www.sales-growth.team?hsLang=en) - [About](https://www.sales-growth.team/about-sales-growth-team?hsLang=en) - Challenges - [Sales Team Diagnosis](https://www.sales-growth.team/get-clarity?hsLang=en) - [Win Your Unfair Share](https://www.sales-growth.team/pipeline-struggles?hsLang=en) - [Methodology Adoption](https://www.sales-growth.team/methodology-adoption?hsLang=en) - [Management Coaching](https://www.sales-growth.team/management-coaching?hsLang=en) - [Partner/Channel Enablement](https://www.sales-growth.team/partner-enablement?hsLang=en) - [Our Services](https://www.sales-growth.team/growth-programs-home?hsLang=en) - [Assess Your Teams](https://www.sales-growth.team/assess-gain-clarity?hsLang=en) - [Enable Your Teams](https://www.sales-growth.team/services/know?hsLang=en) - [Coach Best Practice](https://www.sales-growth.team/services/do?hsLang=en) - [AI Consulting](https://www.sales-growth.team/services/ai-for-precision?hsLang=en) - [Client Stories](https://www.sales-growth.team/client-success-stories?hsLang=en) - [Seller Transformation](https://www.sales-growth.team/client-success?hsLang=en) - [Partner Enablement](https://www.sales-growth.team/partner-enablement-success?hsLang=en) - [AI For Sellers](https://www.sales-growth.team/ai-for-sales?hsLang=en) - Our Partners - [AirCover](https://www.sales-growth.team/aircover-page?hsLang=en) - [Jam7](https://www.sales-growth.team/jam7?hsLang=en) - [Resources](https://www.sales-growth.team/sales-growth-team-blog?hsLang=en) - [Blogs](https://www.sales-growth.team/sales-growth-team-blog?hsLang=en) - Frameworks - [GEAR](https://www.sales-growth.team/gear-framework?hsLang=en) - [DRIVE](https://www.sales-growth.team/drive-framework?hsLang=en) - [COVER](https://www.sales-growth.team/cover-framework) [Contact Us](https://www.sales-growth.team/contact_us?hsLang=en) Frameworks For Success # C.O.V.E.R. - Challenges - Objectives - Value - Environment - Realise [Learn More](https://calendly.com/steven-montgomery26/30min) ## [\_\_\_\_\_\_ Changing Behaviours The C.O.V.E.R. Practice C.O.V.E.R. is our **opportunity framework**. It’s how you turn complex, high-stakes opportunities into a clear, repeatable path to victory. [Tell Me More](https://calendly.com/steven-montgomery26/30min?month=2026-01) ![ideation at whiteboard - Copy - Copy](https://www.sales-growth.team/hs-fs/hubfs/ideation%20at%20whiteboard%20-%20Copy%20-%20Copy.png?width=658&height=493&name=ideation%20at%20whiteboard%20-%20Copy%20-%20Copy.png "ideation at whiteboard - Copy - Copy")](https://www.canva.com/design/DAHOypCZqrE/Ib92Yq3bI_uIZhPQK2m9TQ/watch?utm_content=DAHOypCZqrE&utm_campaign=designshare&utm_medium=embeds&utm_source=link) Benefiting From Our Proven Approach ###### Think Of Them Like A Race Team: ![Sales Growth Team GEAR framework icon](https://www.sales-growth.team/hubfs/Sales%20Growth%20Team%20GEAR%20framework%20icon.svg) ### G.E.A.R. Framework Systematic transformation of your sales teams with our proven framework to embed seller-first excellence at enterprise scale. ![Sales Growth Team DRIVE practice icon](https://www.sales-growth.team/hubfs/Sales%20Growth%20Team%20DRIVE%20practice%20icon.svg) ### D.R.I.V.E. Practice Develops and supports your sellers and leaders with the best practices they need for growth.  ![Sales Growth Team COVER framework icon](https://www.sales-growth.team/hubfs/Sales%20Growth%20Team%20COVER%20framework%20icon.svg) ### C.O.V.E.R. Practice Embed a consistent sales methodology across each sales opportunity across your teams. \_\_\_\_\_\_ Accelerating Growth ## How you will benefit ![ideation at whiteboard - Copy - Copy](https://www.sales-growth.team/hs-fs/hubfs/ideation%20at%20whiteboard%20-%20Copy%20-%20Copy.png?width=658&height=493&name=ideation%20at%20whiteboard%20-%20Copy%20-%20Copy.png) ### Unbiased Insight Into the propensity and capability of your sales teams and leaders ![Ideation two people - Copy](https://www.sales-growth.team/hs-fs/hubfs/Ideation%20two%20people%20-%20Copy.png?width=773&height=596&name=Ideation%20two%20people%20-%20Copy.png) ### Uncover your Best Practices With a clear plan to make it mainstream ![salesman on a call - Copy](https://www.sales-growth.team/hs-fs/hubfs/salesman%20on%20a%20call%20-%20Copy.png?width=534&height=478&name=salesman%20on%20a%20call%20-%20Copy.png) ### Greatest Impact on Growth Stack ranked areas of improvements for growth # Trusted by Ambitious Revenue Leaders ![Ehrika Gladen CRO](https://www.sales-growth.team/hs-fs/hubfs/Ehrika%20Gladen%20CRO.png?width=928&height=911&name=Ehrika%20Gladen%20CRO.png) “Sales Growth Team had a framework we followed... You guys have been incredibly helpful to the business that I ran most recently because everyone knew exactly what the play was going to be. The result was growth.” **Erica Gladden** Chief Revenue Officer ![Greg Smith Lenovo](https://www.sales-growth.team/hs-fs/hubfs/Greg%20Smith%20Lenovo.png?width=1019&height=980&name=Greg%20Smith%20Lenovo.png) "By implementing your recommendations, we have seen **14 quarters of double digit growth**."   **Greg Smith** Executive Director & General Manager     Trusted by leading companies ![Lenovo](https://www.sales-growth.team/hs-fs/hubfs/Lenovo.jpg?width=199&height=95&name=Lenovo.jpg) ![HPE Logo](https://www.sales-growth.team/hs-fs/hubfs/HPE%20Logo.png?width=339&height=117&name=HPE%20Logo.png) ![Sorennson logo](https://www.sales-growth.team/hs-fs/hubfs/Sorennson%20logo.png?width=1043&height=564&name=Sorennson%20logo.png) ![Neo4j-logo2024color](https://www.sales-growth.team/hs-fs/hubfs/Neo4j-logo2024color.png?width=800&height=284&name=Neo4j-logo2024color.png) ![ring central](https://www.sales-growth.team/hs-fs/hubfs/ring%20central.png?width=305&height=165&name=ring%20central.png) ![Fujitsu](https://www.sales-growth.team/hs-fs/hubfs/Fujitsu.png?width=653&height=653&name=Fujitsu.png) [![SGT dark logo](https://www.sales-growth.team/hs-fs/hubfs/SGT%20dark%20logo.jpg?width=120&height=64&name=SGT%20dark%20logo.jpg "SGT dark logo")](https://www.sales-growth.team/?hsLang=en) - [Home](https://www.sales-growth.team?hsLang=en) - [About](https://www.sales-growth.team/about-sales-growth-team?hsLang=en) - Challenges - [Our Services](https://www.sales-growth.team/growth-programs-home?hsLang=en) - [Client Stories](https://www.sales-growth.team/client-success-stories?hsLang=en) - Our Partners - [Resources](https://www.sales-growth.team/sales-growth-team-blog?hsLang=en) - Frameworks --- ```json { "@context" : "https://schema.org", "@type" : "Organization", "contactPoint" : { "@type" : "ContactPoint", "contactType" : "sales", "url" : "https://www.sales-growth.team/contact_us" }, "description" : "Specialist sales transformation consultancy. 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