How is SGT different from traditional sales training?

SGT embeds systematic transformation through the G.E.A.R. Framework with measurable behaviour change, hands-on coaching on live deals, and manager-led reinforcement. Training fades — excellence compounds.

How quickly will we see results?

Visible results within 90 days. SGT delivers measurable improvements in win rates, forecast confidence, and pipeline velocity within 30-60 days.

What is sales enablement vs sales transformation?

Sales enablement provides tools and content. Sales transformation changes how sellers behave on live deals, day after day, at scale. SGT grew one client from £15M to £3.8B in 14 quarters by focusing on transformation, not enablement.

What should a new CRO do in their first 90 days?

Use the D.R.I.V.E. diagnostic framework to get an objective, data-driven baseline of your sales ecosystem — revealing the gritty reality of where sellers are and what they are capable of. No guesswork. No bias. Just evidence.

DRIVE Framework

Operator Led

Practitioner-led with real-world sales transformation experience (£3.8B+ revenue impact). We've lived your world, not just consulted on it.

Evidence Based

Data-driven transformation that proves results in quarter-by-quarter KPIs. Baseline before building, measure what matters, secure board confidence.

90 day proof points

Visible results within first quarter with 30-60-90 day milestones. Quick wins that compound over time, not promises that take years.

Enterprise Scale

Proven with Fortune 500 organisations managing 3,500+ distributed sellers and leaders across 30+ countries.

Battle-tested frameworks

Evidence-based methodology that embeds best practice and lands behaviour change at scale.

Critical Friend Approach

We tell you what you need to hear, not what you want to hear. Honest, data-backed insights with care and empathy because sustainable growth requires truth.

Hands on Delivery

We roll up our sleeves, coach in the field, and stay invested until transformation sticks. Stand in front, beside, or behind to get the change embedded.

Embedded Excellence

Building repeatable sales operations, not one-off workshops. Transformation that lands, not training that fades.

The D.R.I.V.E. Practice

D.R.I.V.E.

Think Of Them Like A Race Team:

G.E.A.R. Framework

D.R.I.V.E. Practice

C.O.V.E.R. Practice

Our Differentiators