---
title: Sales Transformation Services | G.E.A.R. Programme | Sales Growth Team
description: Accelerate your sales growth with systematic transformation, tailored coaching, and proven frameworks that turn strategy into execution for measurable results.
---
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Homepage
- [Home](https://www.sales-growth.team?hsLang=en)
- [About](https://www.sales-growth.team/about-sales-growth-team?hsLang=en)
- Challenges
- [Sales Team Diagnosis](https://www.sales-growth.team/get-clarity?hsLang=en)
- [Win Your Unfair Share](https://www.sales-growth.team/pipeline-struggles?hsLang=en)
- [Methodology Adoption](https://www.sales-growth.team/methodology-adoption?hsLang=en)
- [Management Coaching](https://www.sales-growth.team/management-coaching?hsLang=en)
- [Partner/Channel Enablement](https://www.sales-growth.team/partner-enablement?hsLang=en)
- [Our Services](https://www.sales-growth.team/growth-programs-home)
- [Assess Your Teams](https://www.sales-growth.team/assess-gain-clarity?hsLang=en)
- [Enable Your Teams](https://www.sales-growth.team/services/know?hsLang=en)
- [Coach Best Practice](https://www.sales-growth.team/services/do?hsLang=en)
- [AI Consulting](https://www.sales-growth.team/services/ai-for-precision?hsLang=en)
- [Client Stories](https://www.sales-growth.team/client-success-stories?hsLang=en)
- [Seller Transformation](https://www.sales-growth.team/client-success?hsLang=en)
- [Partner Enablement](https://www.sales-growth.team/partner-enablement-success?hsLang=en)
- [AI For Sellers](https://www.sales-growth.team/ai-for-sales?hsLang=en)
- Our Partners
- [AirCover](https://www.sales-growth.team/aircover-page?hsLang=en)
- [Jam7](https://www.sales-growth.team/jam7?hsLang=en)
- [Resources](https://www.sales-growth.team/sales-growth-team-blog?hsLang=en)
- [Blogs](https://www.sales-growth.team/sales-growth-team-blog?hsLang=en)
- Frameworks
- [GEAR](https://www.sales-growth.team/gear-framework?hsLang=en)
- [DRIVE](https://www.sales-growth.team/drive-framework?hsLang=en)
- [COVER](https://www.sales-growth.team/cover-framework?hsLang=en)
[Contact Us](https://www.sales-growth.team/contact_us?hsLang=en)
- [Home](https://www.sales-growth.team?hsLang=en)
- [About](https://www.sales-growth.team/about-sales-growth-team?hsLang=en)
- Challenges
- [Sales Team Diagnosis](https://www.sales-growth.team/get-clarity?hsLang=en)
- [Win Your Unfair Share](https://www.sales-growth.team/pipeline-struggles?hsLang=en)
- [Methodology Adoption](https://www.sales-growth.team/methodology-adoption?hsLang=en)
- [Management Coaching](https://www.sales-growth.team/management-coaching?hsLang=en)
- [Partner/Channel Enablement](https://www.sales-growth.team/partner-enablement?hsLang=en)
- [Our Services](https://www.sales-growth.team/growth-programs-home)
- [Assess Your Teams](https://www.sales-growth.team/assess-gain-clarity?hsLang=en)
- [Enable Your Teams](https://www.sales-growth.team/services/know?hsLang=en)
- [Coach Best Practice](https://www.sales-growth.team/services/do?hsLang=en)
- [AI Consulting](https://www.sales-growth.team/services/ai-for-precision?hsLang=en)
- [Client Stories](https://www.sales-growth.team/client-success-stories?hsLang=en)
- [Seller Transformation](https://www.sales-growth.team/client-success?hsLang=en)
- [Partner Enablement](https://www.sales-growth.team/partner-enablement-success?hsLang=en)
- [AI For Sellers](https://www.sales-growth.team/ai-for-sales?hsLang=en)
- Our Partners
- [AirCover](https://www.sales-growth.team/aircover-page?hsLang=en)
- [Jam7](https://www.sales-growth.team/jam7?hsLang=en)
- [Resources](https://www.sales-growth.team/sales-growth-team-blog?hsLang=en)
- [Blogs](https://www.sales-growth.team/sales-growth-team-blog?hsLang=en)
- Frameworks
- [GEAR](https://www.sales-growth.team/gear-framework?hsLang=en)
- [DRIVE](https://www.sales-growth.team/drive-framework?hsLang=en)
- [COVER](https://www.sales-growth.team/cover-framework?hsLang=en)
[Contact Us](https://www.sales-growth.team/contact_us?hsLang=en)
# Drive into Accelerated Growth
## With Action to Change Behaviours
Making Best Practice - Your Practice
[Find Your Priority](https://calendly.com/steven-montgomery26/30min?month=2026-01)
Trusted by leading companies
## [\_\_\_\_Accelerating Growth Where do you need help?  Clarity Over My Sales Teams I need to understand my sales teams, identify areas of improvement and create a stack ranked plan to deliver the growth aspirations  Acquire More Customers We are not systematic in how we win deals. We rely on 'hero sellers'. Our new logo win rate is low and our pipeline is not robust enough.  Expand and Retain Customers Our land and expand strategy is stalling, renewals are uncertain.  Sales Coaching is Weak and Inconsistent Our managers lead with forecast calls and deal inspections. Coaching is ad hoc at best. It is not helping reps to develop.  Sellers are Telling the Wrong Story They talk about us, our products and the features rather than leading with business value. **Everything is about price - not value. **  Low Sales Play Adoption We have sales plays and customer stories but they are not used by sellers.  Slow to Transform to Service Approach The strategy is evolving but the sellers are still stuck in the old ways. The organisation is not helping them to transform.  Our Partners are Not Evolving The market is moving. Buyers are changing and our channel partners are not engaging with customers as we need them too.](https://www.canva.com/design/DAHFPDB7yRU/ews9ZYLhVVlzvBTOFMuuGw/watch?utm_content=DAHFPDB7yRU&utm_campaign=designshare&utm_medium=embeds&utm_source=link)
## [How We Help Your Teams Turn Strategy Into Daily Practice We embed operational excellence through systematic transformation:  [Discover Our Frameworks](https://www.sales-growth.team/frameworks?hsLang=en)](https://www.canva.com/design/DAHFPDB7yRU/ews9ZYLhVVlzvBTOFMuuGw/watch?utm_content=DAHFPDB7yRU&utm_campaign=designshare&utm_medium=embeds&utm_source=link)
## Ground – Establish the Baseline
We start with diagnosis, not prescription. Using our D.R.I.V.E. practice, we baseline seller propensity and capability across your distributed teams, identify gaps in sales toolkits, and uncover the gritty reality of your revenue engine.
[Explore more](https://www.sales-growth.team/assess-gain-clarity?hsLang=en)
## Equip – Provide Practices and Playbooks
We deliver tailored, high-impact sales playbooks using our C.O.V.E.R. practice for opportunity execution. Change programmes that get sellers 'doing the doing' to shift behaviour and mindset.
[Explore more](https://www.sales-growth.team/pipeline-struggles?hsLang=en)
## Apply – Execute in the Field
We coach on real revenue opportunities across your distributed teams. Proactive early engagement on live deals, leadership support on large accounts, and intent-driven prospecting.
[Explore more](https://www.sales-growth.team/management-coaching?hsLang=en)
## Refine – Embed in the Culture
We build your best practices into the sales culture and community. Proactive early engagement on live deals, leadership support on large accounts, and intent-driven prospecting.
[Explore more](https://www.sales-growth.team/aircover-page?hsLang=en)
## Delivers results for our clients
$3.8bn
In revenue growth
14
Quarters of consecutive double-digit growth
97%
Methodology adoption rates
## Trusted By Ambitious Revenue Leaders
“Sales Growth Team had a framework we followed... You guys have been incredibly helpful to the business that I ran most recently because everyone knew exactly what the play was going to be. The result was growth.”
**Ehrika Gladden**
Chief Revenue Officer
"By implementing your recommendations, we have seen **14 quarters of double digit growth**."
**Greg Smith**
Executive Director & General Manager
\_\_\_\_\_\_ Accelerating Growth
## Sales Transformers At Heart
### $15Mn To $3.8Bn Growth
Created the frameworks and best practices for changing seller behaviours to deliver strategic growth.
### 17,500 Sellers & Leaders Transformed
We are not academics, our teams have walked in your sellers shoes. As such, we only ask them to do what is needed to really turn the dial.
### Sales Transformers Podcast
As hosts, we share our experiences and the experiences of our seasoned guests who have helped drive billion-dollar seller transformation programmes.
## Ready to Turn Strategy Into Execution?
Let Sales Growth Team take years off your transformation. We'll help you ground the baseline, equip with proven practices, apply on live deals, and refine through coaching, delivering impact in 90 days.
[Book a diagnostic call](https://calendly.com/steven-montgomery26/30min?month=2026-01)
## Common questions from revenue leaders
How is this different from traditional sales training?
We don't deliver one-off workshops. We embed systematic transformation through the G.E.A.R. Framework with measurable behaviour change, hands-on coaching on live deals, and manager-led reinforcement. Training that fades vs. excellence that compounds.
How quickly will we see results?
Visible results within 90 days. Our 30-60-90 day milestones prove transformation credibility with measurable improvements in win rates, forecast confidence, and pipeline velocity. Quick wins that compound over time.
What makes SGT different from large consultancies?
We're operator-led practitioners, not consultants. We've built and scaled revenue engines across Fortune 500 organisations. Speed and agility, practical over theoretical, laser focus on seller transformation, and enterprise results without consultancy-sized bills.
How do you ensure adoption across distributed teams?
Our approach drives 80%+ adoption within 90 days through practical, battle-tested practices that work in the real world. Manager-led coaching discipline, coaching on live deals, and continuous reinforcement until behaviour change lands.
Who do Sales Growth Team work with?
Sales Growth Team deliver for revenue and sales leaders looking to drive seller transformations in B2B sales organisations. Whether the challenges are stagnate growth, pivoting to new product or service-led sales motions we can support you.
How should I assess where my sales team are?
D.R.I.V.E. is a diagnostic practice that gives you an objective, data-driven baseline of your sales ecosystem—cutting through internal politics to show you the gritty reality of where your sellers are and what they're capable of.
**D.R.I.V.E. assesses five critical dimensions:**
- **Determined:** Are your sellers truly motivated to invest time and energy in changing how they work?
- **Ready:** Do they have the tools and knowledge to navigate customer challenges effectively?
- **Inspired:** Are they inspired by your value proposition and the customer outcomes you deliver?
- **Validated:** Are they positioned so customers trust their expertise and see them as credible advisors?
- **Empowered:** Do they feel encouraged, supported, and expected to act differently?
By baselining these five dimensions across your sales teams, D.R.I.V.E. reveals exactly where capability and propensity gaps exist—so you can focus your transformation efforts on what will actually drive behaviour change and revenue growth.
No guesswork. No bias. Just evidence.
How do I build a sales transformation programme that delivers growth quickly?
### Our G.E.A.R. framework helps us to deliver sales transformation programmes that deliver results, and quickly.
### 1. Ground – Establish the Baseline
**What We Do:**
We start with diagnosis, not prescription. Using our **D.R.I.V.E. practice**, we baseline seller propensity and capability across your distributed teams, identify gaps in sales toolkits, and uncover the gritty reality of your revenue engine.
**What You Get:**
- Comprehensive diagnostic assessment of sales team capabilities
- D.R.I.V.E. practice evaluation (Determined, Ready, Inspired, Validated, Empowered)
- GTM misalignment and organisational drift analysis
- Data-driven insights that cut through internal politics
- Clear understanding of where your sellers are vs. where they need to be
**Outcome:**
No consulting theatre—just operator-led discovery that respects your context and provides actionable insights for transformation.
### 2. Equip – Provide Practices and Playbooks
**What We Do:**
We deliver tailored, high-impact sales playbooks using our **C.O.V.E.R. practice** for opportunity execution. Change programmes that get sellers 'doing the doing' to shift behaviour and mindset.
**What You Get:**
- Customised sales playbooks aligned to your revenue goals
- C.O.V.E.R. practice implementation (Challenges, Objectives, Value, Environment, Realise)
- Customer-first best practices embedded in simple, repeatable frameworks
- Tools your teams can use tomorrow—not theory that fades after workshops
- Cross-functional alignment across Sales, Marketing, and Product
**Outcome:**
Practical over theory: battle-tested practices that work in the real world and turbocharge execution.
### 3. Apply – Execute in the Field
**What We Do:**
We coach on real revenue opportunities across your distributed teams. Proactive early engagement on live deals, leadership support on large accounts, and intent-driven prospecting.
**What You Get:**
- Hands-on coaching on live revenue opportunities
- Strategic deal sponsorship for large (£10M+ ARR) accounts
- Manager coaching discipline embedded in weekly cadence
- Real-world application of methodology, not just training sessions
- Proactive pipeline generation with improved forecast discipline
**Outcome:**
We roll up our sleeves and stand beside your team because methodology adoption requires field execution, not workshops.
### 4. Refine – Evolve to continue growth
**What We Do:**
We help embed your best sales practices to make them the practice.
**What You Get:**
- Best practices known and understood
- Coaching proactively to continue growth
**Outcome:**
A high performing sales culture and community.
How do I build a B2B sales enablement strategy?
### Our G.E.A.R. framework helps us to deliver sales transformation programmes that deliver results, and quickly.
### 1. Ground – Establish the Baseline
**What We Do:**
We start with diagnosis, not prescription. Using our **D.R.I.V.E. practice**, we baseline seller propensity and capability across your distributed teams, identify gaps in sales toolkits, and uncover the gritty reality of your revenue engine.
**What You Get:**
- Comprehensive diagnostic assessment of sales team capabilities
- D.R.I.V.E. practice evaluation (Determined, Ready, Inspired, Validated, Empowered)
- GTM misalignment and organisational drift analysis
- Data-driven insights that cut through internal politics
- Clear understanding of where your sellers are vs. where they need to be
**Outcome:**
No consulting theatre—just operator-led discovery that respects your context and provides actionable insights for transformation.
### 2. Equip – Provide Practices and Playbooks
**What We Do:**
We deliver tailored, high-impact sales playbooks using our **C.O.V.E.R. practice** for opportunity execution. Change programmes that get sellers 'doing the doing' to shift behaviour and mindset.
**What You Get:**
- Customised sales playbooks aligned to your revenue goals
- C.O.V.E.R. practice implementation (Challenges, Objectives, Value, Environment, Realise)
- Customer-first best practices embedded in simple, repeatable frameworks
- Tools your teams can use tomorrow—not theory that fades after workshops
- Cross-functional alignment across Sales, Marketing, and Product
**Outcome:**
Practical over theory: battle-tested practices that work in the real world and turbocharge execution.
### 3. Apply – Execute in the Field
**What We Do:**
We coach on real revenue opportunities across your distributed teams. Proactive early engagement on live deals, leadership support on large accounts, and intent-driven prospecting.
**What You Get:**
- Hands-on coaching on live revenue opportunities
- Strategic deal sponsorship for large (£10M+ ARR) accounts
- Manager coaching discipline embedded in weekly cadence
- Real-world application of methodology, not just training sessions
- Proactive pipeline generation with improved forecast discipline
**Outcome:**
We roll up our sleeves and stand beside your team because methodology adoption requires field execution, not workshops.
### 4. Refine – Evolve to continue growth
**What We Do:**
We help embed your best sales practices to make them the practice.
**What You Get:**
- Best practices known and understood
- Coaching proactively to continue growth
**Outcome:**
A high performing sales culture and community.
How should I embedded sales coaching across my sales teams?
## Making Your Best Sales Practice—The Practice
Generic enablement programmes teach theory. Manager coaching cadence embeds execution.
When you **Ground** with objective diagnostics, **Equip** with practical frameworks, **Apply** coaching on live deals, and **Refine** through continuous improvement, you build a revenue engine—not a training event.
Your sellers don't need another workshop. They need coaching discipline that turns knowing into doing.
The transformation most seeks to delver are; measurable win rate improvement, healthier pipeline, embedded best practice at scale—doesn't come from slides. It comes from managers coaching systematically, using frameworks that work, on opportunities that matter.
**That's the difference between enablement theatre and revenue transformation.**
How to improve win rates B2B?
### Our G.E.A.R. framework helps us to improve win rates quickly.
### 1. Ground – Establish the Baseline
**What We Do:**
We start with diagnosis, not prescription. Using our **D.R.I.V.E. practice**, we baseline seller propensity and capability across your distributed teams, identify gaps in sales toolkits, and uncover the gritty reality of your revenue engine.
**What You Get:**
- Comprehensive diagnostic assessment of sales team capabilities
- D.R.I.V.E. practice evaluation (Determined, Ready, Inspired, Validated, Empowered)
- GTM misalignment and organisational drift analysis
- Data-driven insights that cut through internal politics
- Clear understanding of where your sellers are vs. where they need to be
**Outcome:**
No consulting theatre—just operator-led discovery that respects your context and provides actionable insights for transformation.
### 2. Equip – Provide Practices and Playbooks
**What We Do:**
We deliver tailored, high-impact sales playbooks using our **C.O.V.E.R. practice** for opportunity execution. Change programmes that get sellers 'doing the doing' to shift behaviour and mindset.
**What You Get:**
- Customised sales playbooks aligned to your revenue goals
- C.O.V.E.R. practice implementation (Challenges, Objectives, Value, Environment, Realise)
- Customer-first best practices embedded in simple, repeatable frameworks
- Tools your teams can use tomorrow—not theory that fades after workshops
- Cross-functional alignment across Sales, Marketing, and Product
**Outcome:**
Practical over theory: battle-tested practices that work in the real world and turbocharge execution.
### 3. Apply – Execute in the Field
**What We Do:**
We coach on real revenue opportunities across your distributed teams. Proactive early engagement on live deals, leadership support on large accounts, and intent-driven prospecting.
**What You Get:**
- Hands-on coaching on live revenue opportunities
- Strategic deal sponsorship for large (£10M+ ARR) accounts
- Manager coaching discipline embedded in weekly cadence
- Real-world application of methodology, not just training sessions
- Proactive pipeline generation with improved forecast discipline
**Outcome:**
We roll up our sleeves and stand beside your team because methodology adoption requires field execution, not workshops.
### 4. Refine – Evolve to continue growth
**What We Do:**
We help embed your best sales practices to make them the practice.
**What You Get:**
- Best practices known and understood
- Coaching proactively to continue growth
**Outcome:**
A high performing sales culture and community.
Sales enablement vs sales transformation?
**70% of seller transformations fail.**
Not because teams lack ambition. Because they lack the right mechanics. Often focussing on enablement rather than true transformation.
**For new CROs facing a transformation mandate: what breaks, what works, and how to prove impact in 90 days**
**We grew one client's revenue from £15m to £3.8bn in 14 quarters.** We've transformed 16,000+ sellers globally and learned what works and what breaks. Talk to us about the five challenges that determine success or failure.
New CRO first 90 days?
## D.R.I.V.E. - Your Framework for an Unbiased View
This is where **D.R.I.V.E.** changes the game.
D.R.I.V.E. is a diagnostic practice that gives you an objective, data-driven baseline of your sales ecosystem—cutting through internal politics to show you the gritty reality of where your sellers are and what they're capable of.
**D.R.I.V.E. assesses five critical dimensions:**
- **Determined:** Are your sellers truly motivated to invest time and energy in changing how they work?
- **Ready:** Do they have the tools and knowledge to navigate customer challenges effectively?
- **Inspired:** Are they inspired by your value proposition and the customer outcomes you deliver?
- **Validated:** Are they positioned so customers trust their expertise and see them as credible advisors?
- **Empowered:** Do they feel encouraged, supported, and expected to act differently?
By baselining these five dimensions across your sales teams, D.R.I.V.E. reveals exactly where capability and propensity gaps exist—so you can focus your transformation efforts on what will actually drive behaviour change and revenue growth.
No guesswork. No bias. Just evidence.
## Gain insights to deliver sales growth
[](https://www.sales-growth.team/?hsLang=en)
- [Home](https://www.sales-growth.team?hsLang=en)
- [About](https://www.sales-growth.team/about-sales-growth-team?hsLang=en)
- Challenges
- [Our Services](https://www.sales-growth.team/growth-programs-home)
- [Client Stories](https://www.sales-growth.team/client-success-stories?hsLang=en)
- Our Partners
- [Resources](https://www.sales-growth.team/sales-growth-team-blog?hsLang=en)
- Frameworks
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