---
title: Overcoming Resistance to Change | Sales Behaviour Transformation | SGT
description: SGT helps sales teams overcome resistance to change — embedding new selling behaviours through structured coaching, not mandates. The doing is where transformation happens.
---

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\_\_\_\_\_\_   Accelerating Growth

# Overcoming Resistance To Change

Help your teams to apply the new behaviours in live opportunities.

[Tell Me More](https://www.sales-growth.team/contact_us?hsLang=en)

![Change-1](https://www.sales-growth.team/hs-fs/hubfs/Change-1.png?width=1999&height=1345&name=Change-1.png "Change-1")

## Why Is Change Hard?

1. **Active & Passive Resistance:** Sellers and Leaders are cynical of change. They have seen it all before. They are comfortable so why change.
2. **What's in it for me? **How will this change help me sell more? What's in it for my customer? Sellers revert to legacy habits.
3. **Training and Enablement are Disconnected:** Training in isolation fails. Workshops are great but its not being applied. Change is not happening fast enough.

[How Can We Help?](https://www.sales-growth.team/contact_us?hsLang=en)

## What Is Stopping Your Transformation?

\_\_\_\_\_\_ Accelerating Growth

## Teams Not Engaging

Typically our clients benefit from managed sales programs where their teams are struggling with: 

- Leaders reporting the news, not coaching teams
- Sellers are reacting to customers, not driving early engagement
- Making us the 'Hero', not the customer
- Features, not leading with business value
- Low and unpredictable win rates
- Expanding opportunities with the client
- Launching a new service

[Contact Us](https://www.sales-growth.team/contact_us?hsLang=en)

![ideation at whiteboard - Copy - Copy](https://www.sales-growth.team/hs-fs/hubfs/ideation%20at%20whiteboard%20-%20Copy%20-%20Copy.png?width=658&height=493&name=ideation%20at%20whiteboard%20-%20Copy%20-%20Copy.png "ideation at whiteboard - Copy - Copy")

![Ideation two people - Copy](https://www.sales-growth.team/hs-fs/hubfs/Ideation%20two%20people%20-%20Copy.png?width=773&height=596&name=Ideation%20two%20people%20-%20Copy.png "Ideation two people - Copy")

\_\_\_\_\_\_ Changing Behaviours

## Let's Create the News!

**Stop reporting it,** by enabling your leaders, sellers and partners to actively participate in programs to re-enforce the new behaviours.

Our enduring programs are typically focussed on:

- Improving the understanding of the customer, aligning to their business goals and challenges
- Proactive early engagement to drive the customer agenda
- Expanding revenue programs, minimising churn
- Improving the quality of coaching the new behaviours

[How Can We Help?](https://www.sales-growth.team/contact_us?hsLang=en)

$3.8Bn

Growth from $15 million

14

Quarters of Double Digit Growth

1,000+

New Logo Wins

\_\_\_\_\_\_ Accelerating Growth

## How Will You Benefit?

![ideation at whiteboard - Copy - Copy](https://www.sales-growth.team/hs-fs/hubfs/ideation%20at%20whiteboard%20-%20Copy%20-%20Copy.png?width=658&height=493&name=ideation%20at%20whiteboard%20-%20Copy%20-%20Copy.png)

### Improved Predictability

Proactively driving 'new logo acquisition' or 'expansion' opportunities improves 

![Ideation two people - Copy](https://www.sales-growth.team/hs-fs/hubfs/Ideation%20two%20people%20-%20Copy.png?width=773&height=596&name=Ideation%20two%20people%20-%20Copy.png)

### Change Happens

Teams accept and embrace the change. Spoon feeding sellers through change is actually a good thing.

![salesman on a call - Copy](https://www.sales-growth.team/hs-fs/hubfs/salesman%20on%20a%20call%20-%20Copy.png?width=534&height=478&name=salesman%20on%20a%20call%20-%20Copy.png)

### Customers Become The Hero

Sellers lead with business value and understand what you can do for them

## Fired Up And Ready For Change?

If you need your leaders and sellers to act differently, then we would love to talk to you about driving change.

## Ready To Create Headlines?

[Lets Talk](https://www.sales-growth.team/contact_us?hsLang=en)

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