$15 million to $3.8 billion growth
Created the frameworks and best practices for changing seller behaviours to deliver strategic growth
______ Accelerating Growth
Act With Clarity. Deliver Growth.
As a new in role revenue leader you often need to deliver growth, whilst delivering change.
Sales Growth Team's Propensity and Capability Assessment and Advisory service helps you cut through the noise, overcome cynicism and lead your team on a clear path to success.
Trusted by leading companies to diagnose their sales teams
______ Accelerating Growth
Ignite Your GTM Growth Engine.
Your CEO wants a plan. The Board needs RESULTS.
Already, you feel under pressure to act. You are expected to move fast. You need to fix the underperformance, align marketing, leverage AI efficiency gains, shift seller behaviour and deliver results.
You know what best practice looks like.
But what have you inherited?
What changes will you make to secure the growth?
______ Accelerating Growth
You Can't Transform What You Haven't Diagnosed.
The Propensity and Capability Assessment and Advisory service is designed to quickly and effectively allow you to:
- Understand your sales teams Propensity and Capability, along with the best practices of the top performers and the headwinds they face
- Identify areas of improvement that will have the greatest impact based on our unbiased advisory
- Create a stack ranked plan to deliver the outcomes that will align to the growth aspirations
______ Accelerating Growth
Gain Clarity
You will benefit from an unbiased perspective on:
- What are your best sales practices and why
- Are your managers coaching or reporting
- Is your GTM operation working as one, for the customer
- Where are your people at
- The real challenges your teams are facing into
- The tools and processes that actually add value to your GTM and sellers
______ Accelerating Growth
Sales Transformers at Heart
17,500 sellers and leaders transformed
We are not academics, our teams have walked in your sellers shoes. As such, we only ask them to do what is needed
Sales Transformers Podcast
As hosts, we share the best practices we are delivering for growth
Trusted by Ambitious Revenue Leaders
“Sales Growth Team had a framework we followed... You guys have been incredibly helpful to the business that I ran most recently because everyone knew exactly what the play was going to be. The result was growth.”
Ehrika GladdenChief Revenue Officer
"By implementing your recommendations, we have seen 14 quarters of double digit growth."
Greg Smith
Executive Director & General Manager
Frequently asked questions
How do I baseline my sales teams?
D.R.I.V.E. is our seller readiness practice. It focuses on your people to uncover their motivation, mindset, capability, and environment.
Why it’s needed
You can’t tune the engine if you don’t know:
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Who’s genuinely up for the change
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Who has the skills but not the confidence
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Who your customers actually trust
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Where leadership, tools, or process are holding people back
Without this clarity, you waste money on blanket training and still don’t get consistent performance.
What D.R.I.V.E. does
We assess each seller and leader across five dimensions:
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Determined – Are they motivated to change?
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Ready – Do they have the skills, knowledge, and tools to perform?
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Inspired – Are they bought into the mission and the value story?
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Validated – Do customers see them as credible and commercially sharp?
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Empowered – Are leaders, processes, and systems helping or hindering?
How do I change seller behaviours?
Using Sales Growth Teams G.E.A.R. framework will guide you through four connected change stages:
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Ground – Assess the real state of your revenue engine: seller capability, behaviours, motivations, pipeline quality, and GTM alignment.
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Equip – Your teams with the knowledge, practical plays, tools, and cadences that sellers and managers can use immediately.
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Apply – Build the doing of the new behaviours into their ways of working with coaching on real opportunities.
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Refine – Embed the best practices to make them the practice.
What is a sales assessment?
Our seller readiness practice. It focuses on your people to uncover their motivation, mindset, capability, and environment.
Why it’s needed
You can’t tune the engine if you don’t know:
- Who’s genuinely up for the change
- Who has the skills but not the confidence
- Who your customers actually trust
- Where leadership, tools, or process are holding people back
Without this clarity, you waste money on blanket training and still don’t get consistent performance.
What D.R.I.V.E. does
We assess each seller and leader across five dimensions:
- Determined – Are they motivated to change?
- Ready – Do they have the skills, knowledge, and tools to perform?
- Inspired – Are they bought into the mission and the value story?
- Validated – Do customers see them as credible and commercially sharp?
- Empowered – Are leaders, processes, and systems helping or hindering?
Can I assess the sellers myself?
The Sales Growth Team assessment quickly and accurately builds a picture of your best and common practice.
Our clients tell us we are stronger at cutting through the internal bias to establish what is really happening. Unpacking conflicting agendas between sales, marketing, RevOps, Enablement and operations.
We do this by drawing out emotion, digging deep on certain trends to allow us to really understand the true picture.
We believe that our D.R.I.V.E. practice helps CROs gain insights into the seller experience up to 6 months quicker than if they performed the assessment internally.
Are my managers coaching or reporting deals?
Often one of the first questions CROs ask us during the assessment playback is how well are my managers coaching.
Organisations with a strong culture and coaching practice will adopt to change quicker.
The Sales Growth Team assessment quickly identifies your common and best coaching .