$3.8Bn Growth
Created the frameworks and best practices for changing seller behaviours to deliver strategic growth
Critical Friendships
We tell clients what they need to hear, not what they want to hear. As trusted advisors, we deliver honest, data-backed insights with care and empathy, challenging assumptions and pushing for excellence because sustainable growth requires truth over comfort.
Customer-Centricity
We place our clients' business outcomes at the heart of everything we do. Before prescribing solutions, we immerse ourselves in their world, their challenges, and their customers' realities. We design interventions that drive change and pivot from product to value selling.
Practicality Over Theory
We believe in simple practices that work in the real world, not academic models that gather dust. Every approach we deliver is battle-tested and designed for immediate application, because sales teams need tools they can use tomorrow, not theory they'll forget next week.
Gritty Reality
We let data drive our insights and recommendations, not opinions or assumptions. We assess the real challenges within your sales teams—the seller behaviours and experiences—to get past the emotion and internal politics. Revenue outcomes deserve rigorous analysis and tailored solutions.
Continuous Improvement
We evolve our practices based on what actually works in the field. We conduct reviews on every engagement, incorporate client feedback into our tools, and stay relentlessly curious about emerging best practices, because the sales landscape never stands still.
Committed to Delighting
We believe good isn't good enough. We roll up our sleeves, coach in the field, celebrate wins alongside our clients, and stay invested until the transformation sticks, because we only measure our success by our clients' sustained performance.
Making You The Hero
Everything we do is about helping you exceed your goals and become indispensable to your organisation. Your success, your credibility, your legacy—that's what drives us.
Evidence Over Emotion
We ground every recommendation in data and proof, not gut feel or internal politics. We baseline before we build, measure what matters, and prove transformation credibility through quarter-by-quarter results that secure board confidence.
Our Mission
We help CROs and revenue leaders transform their sales engines by confronting the knowing–doing gap, uncovering the gritty reality, and embedding simple, evidence-based practices that make their best sales performance the way their teams sell.
Our Vision
To create a world where every revenue team performs at race-speed, with best practice embedded so deeply that predictable, high-quality execution becomes the standard, not the exception.
Matthew Naunton
Chris White
Michelle Amer
Clare Naunton
“Sales Growth Team had a framework we followed... You guys have been incredibly helpful to the business that I ran most recently because everyone knew exactly what the play was going to be. The result was growth.”
Erica GladdenChief Revenue Officer