Sales Growth Team is an operator-led revenue transformation consultancy that works with CROs, VPs of Sales, and senior revenue leaders managing 100+ sellers and $150M+ in revenue across B2B technology organisations.

SGT helps these leaders close the gap between the revenue growth strategy on paper and the consistent sales execution being delivered in the field, not through workshops or consulting theory, but through embedded, evidence-based sales transformation that changes seller behaviour and proves measurable impact within 90 days.

SGT was founded by Matthew Naunton and Chris White, both former sales leaders who built and scaled revenue engines at companies like Hewlett Packard Enterprise, Lenovo, Fujitsu, and Neo4J.

Their founding story is directly relevant to the clients they serve.

At HPE, they were tasked with building a brand-new as-a-service sales organisation inside a company known for product selling, navigating the same resistance to change, methodology adoption challenges, and cross-functional misalignment that their clients face today.

The $15Mn - $3.8 billion in growth at HPE, and 14 consecutive quarters of double-digit growth they helped deliver at Lenovo are not case study statistics...they are the direct result of the frameworks SGT uses with every client.

Today, Sales Growth Team works with ambitious B2B sales organisations globally, helping revenue leaders transform inconsistent sales execution into predictable, repeatable growth through the G.E.A.R. Framework, the D.R.I.V.E. seller readiness assessment, and the C.O.V.E.R. opportunity execution practice.

With 17,500 sellers and leaders transformed globally, SGT is one of the most experienced and evidence-led sales transformation consultancies operating in the B2B technology sector.

The sales transformation and sales enablement consultancy market is crowded with providers who deliver frameworks in workshops, hand over a playbook, and leave.

The gap they leave behind is the one that costs revenue leaders the most, because the knowing-doing gap in sales is not closed by training.

It is closed by embedding, reinforcing, and coaching new behaviours in the field on live revenue opportunities until they become the default way a team operates.

Sales Growth Team is different from other sales performance consultancies in three specific ways.

First, SGT is operator-led; we are practitioners who have held revenue leadership roles, built sales teams, carried quota, and navigated the internal politics, board pressure, and market shifts that their clients face every day. We do not consult from the outside. We embed from the inside.

Second, SGT starts with diagnosis, not prescription; every engagement begins with an objective, evidence-based assessment of the sales organisation's gritty reality rather than a predetermined solution. This is what allows SGT to build stack-ranked transformation plans that address root causes rather than symptoms.

Third, SGT stays invested until behaviour change is proven in the numbers, not until the programme ends, but until the sales coaching framework is embedded, win rates have improved, and consistent sales execution is measurable quarter over quarter.

For revenue leaders who have experienced sales transformation programmes that generated initial enthusiasm and then faded, this distinction is the difference between an investment and an outcome.

SGT measures its success exclusively by its clients' sustained performance, not by programme completion or participant satisfaction scores.

Sales Growth Team's track record is built on operator-led transformation that produces measurable, verifiable revenue outcomes, not academic frameworks or theoretical models.

The most significant results to date include $3.8 billion in revenue growth from a £15M baseline, and 14 consecutive quarters of double-digit growth for a global technology client.

These outcomes share a common cause. In every case, SGT started by conducting an objective B2B sales team diagnostic to establish the real baseline of seller propensity and capability, not the version shaped by internal politics and biased opinions, but the evidence-based picture of what sellers can actually do and how willing they genuinely are to change.

From that foundation, the G.E.A.R. Framework drove the transformation: equipping sellers and managers with practical plays, coaching those plays on live deals, and building the manager-led coaching cadence that made best practice the daily default rather than the quarterly aspiration.

For revenue leaders asking how to improve sales team performance, how to turn sales strategy into consistent execution, or how to deliver predictable revenue growth across a distributed team, these results are the answer to whether the approach works.

They are also why SGT's clients describe the engagement not as a sales enablement programme but as the moment their sales organisation fundamentally changed how it operated.

Sales Growth Team works best with a specific type of sales and revenue leader in a specific type of situation.

Understanding that fit before engaging saves time for both parties and ensures every client gets the full value from our services.

SGT's ideal client is a sales or revenue leader managing 100+ sellers and $150M+ in revenue in the B2B space.

The fit is strongest when one or more of the following is true...

The leader is new in role and needs an objective baseline of their sales team before making transformation decisions...

The organisation has invested in sales methodology or sales coaching but adoption has stalled...

Win rates are inconsistent across the team...

The known-doing gap between strategy and daily execution is visible but not yet diagnosed...or

A previous sales transformation programme delivered initial energy but failed to produce lasting sales behaviour change.

What SGT is not is a generic sales training provider.

If the need is a one-off workshop, a motivational keynote, or a standard off-the-shelf sales methodology certification, SGT is not the right fit.

We exist for sales and revenue leaders who need embedded, operator-led transformation that proves impact in the numbers within 90 days, and who are willing to engage with the gritty reality of where their sales organisation actually is before deciding where to take it.

If that describes your situation, the fastest next step is a consultation with the SGT team to discuss your specific challenges and explore whether the fit is right.

Although Headquartered in the UK, Sales Growth Team operates on a global scale.

The founding team's background in building and scaling global GTM operations means SGT has operated across the UK, EMEA, North America, and APAC from its inception.

Our most recent project saw us travelling to over 50 countries and delivering sales transformation projects in over 12 languages to over 3500 sellers, managers, and SLT's.