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Accelerate Growth

Is Your Pipeline Struggling?

  • Sellers are too product/feature-heavy on calls
  • Sellers can't confidently position business value/outcomes
  • Sellers struggle to identify and execute cross-sell/up-sell opportunities
  • Sellers aren't showing up and telling the right stories
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The Industry Stats...

10%
Only 10% of buyers report that sales reps are value-focused, the majority are still using a traditional, one-size-fits-all product pitch approach.
72%
72% of company revenue comes from existing customers, while only 28% is generated from new customers.
27%
Only 27% of sales representatives report consistently hitting their quota.

C.O.V.E.R.

A common language approach to help sellers position business value/outcomes rather than features/benefits.

  • Challenges
  • Objectives
  • Value
  • Environment
  • Realise
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